I don’t like or trust corporations but I love capitalism. I relentlessly fight against marketing but I ‘believe’ in some brands. Why? The reasons are listed below but the bigger reason is that they have maintained a decent standard of quality while ensuring personalized customer service.
Apple: Their stuff just works and better yet, it all works together. I’m a family man and the fact that our phones, laptop, tablet and TV device all work together and work every time makes me a believer. Call them if you have a problem, they give a shit.
Starbucks: I think the environment inside a Starbucks is nauseating and artificial It’s garbage and I’m almost 100% sure I don’t agree with the founders or workers politically or morally. All that being said, a freshly brewed Pikes Place is the best cup of coffee I can get. I travel so I try local coffee as much as I can. Most every other cup of coffee I have had sucks compared to a Pikes Place. They’re consistent and that’s why large chains dominate. They actually train their employees too, nice touch.
Hilton: First off, the Embassy Suites is smart enough to offer the government rate in every city I go to. Second, they have a free, real breakfast (I’m not talking about those fucking Belgium waffles) and free boos every night; can you beat that? Yes you can. Third, they have a great rewards plan. I earn free stays and status quickly. You got me Conrad Hilton, nicely done.
Amazon: Dear Amazon, you have made it too easy for me to buy exactly what I need anytime. I am a Prime Member; you sold me ‘free’ shipping and other nice benefits. You have reduced my trips to Walmart and department stores by 87%. Thank you. I even own kindles and borrow books for free. On a few occasions I have had to call or chat with you; Hamza, you are now on my Christmas card list.